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What luxury really costs across Europe.

What 126 luxury bags and jewellery pieces from 14 brands cost new in the boutique, country by country, and how each price has moved. Use it to judge any pre-owned price you come across.

Prada Galleria Small in black Saffiano leather, worn with a brown suede jacket

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One model for each brand we follow.

All 126 models

Biggest list price rises since 2020

All models
Model New Since 2020
Prada Galleria Medium in black Saffiano leatherPrada Galleria Medium €3,850+93%
Chanel Classic Flap Small in black quilted grained calfskin with gold-tone metalChanel Classic Flap Small €10,100+84%
Chanel Classic Flap Medium in black quilted lambskin with gold-tone metalChanel Classic Flap Medium €10,500+74%
Chanel Classic Flap Jumbo in black quilted grained calfskin with gold-tone metalChanel Classic Flap Jumbo €11,300+71%
Chanel 2.55 Large in black aged calfskin with gold-tone metalChanel 2.55 Large €11,300+71%

Price new in the boutique; change since the first check in 2020.

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Latest report

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Price report

Ten luxury bags since 2020: the four biggest rises are all Chanel

The price new of ten bags, from the first check in 2020 to today.

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Boutique Index

The boutique prices of 31 bags since December 2020, in one number

See the index

How it works

How we check prices
  1. We check the boutique price of each model on the brand’s official website, country by country, with date and link.
  2. We rebuild its history from earlier versions of the official pages and show the periods we did not check, without estimating them.
  3. You use it as the benchmark for any pre-owned asking price: what it costs new, how much it has risen, how much you really save.